By Ashley Gilbert

Technological advancements have profoundly impacted modern relationships and communication.

Communicating through text or social media is often more efficient in terms of time. However, because proper communication and connections often need to occur in person, texting, emailing, or DMing, often leads to miscommunication. For instance, discerning someone’s tone is not always possible in text. Besides, typing expressions such as “lol” can only go on for so long before the conversation dies down.

In a survey for the Harvard Business Review, Erica Dhawan found that more than 70 percent of her survey respondents had experienced some form of unclear communication from their colleagues with digital communications.

MIT professor Sherry Turkle is a notable voice in the discussion on technology’s impact on conversations. She argues that smartphones while offering convenience, have hindered the quality and depth of genuine dialogue.

“People are often engrossed in their devices, leading to shallow interactions and a lack of true connection,” Turkle said. ““Face-to-face conversation is the most human and humanizing thing we do.”

Moreover, technology has given birth to various new expressions used in dating cultures, exemplified by terms such as “situationship,” a term that is similar to a friends-with-benefits relationship.

New York Times Journalist, Gina Cherelus, expressed her concern about these ambiguous labels and how they can obscure the boundaries and expectations within romantic relationships.
“Terms such as ‘situationship’ indirectly promote emotional distance and a lack of commitment,” Cherelus said.

The negative influence of technology on relationships is further amplified by the emergence of brand promotions that capitalize on these modern dating dynamics. Sweethearts, a popular candy brand, released a “situationship” launch for heart-shaped candies for this Valentine’s season. The accompanying statement humorously acknowledges the prevalence of ambiguous relationships. This marketing approach by Sweethearts underscores how technology-driven ambiguity has become ingrained in contemporary culture. It serves as a reminder of the profound influence technology has on our perception and experience of love and relationships.

Although technology has undoubtedly revolutionized relationships and communication, it is essential to be aware of its potential drawbacks. Though smartphones and digital platforms offer convenient ways to connect, they can also hinder meaningful conversations and authentic connections. The proliferation of terms like “situationship” further reflects the ambiguity and lack of commitment prevalent in modern dating culture. However, it is crucial to approach these changes with critical thinking and discernment.

Promoting these ideas through brand launches and marketing campaigns may inadvertently perpetuate the acceptance of less-committed relationship dynamics. Striking a balance is key, as we need to leverage technology to enhance communication while also preserving the deep, empathic connections that only face-to-face interaction can provide.

By taking a thoughtful approach and utilizing technology as a tool, rather than as a substitute for genuine connection, we can navigate the complexities of modern relationships while preserving the depth and intimacy that enrich our lives.