By Tessa Weinberg
Beginning in 2012 with shows such as “Lilyhammer,” Netflix original series have now become a force to be reckoned with as popular shows such as “Orange is the New Black,” “House of Cards,” and “The Unbreakable Kimmy Schmidt” have taken over television.
Known for being witty, heartwarming, and most of all entertaining,Netflix originals are the content that viewers pay to see, as Netflix increasingly understands what viewers want to watch. Netflix’s extensive database of movies, documentaries, and television shows can track what you watch, when you watch it, and even how much you binge-watch in one night.
By tracking their subscribers’ habits, Netflix can formulate the perfect show that appeals to all their viewers’ desires, which is exactly what they did with their three-time Emmy award-winning show, “House of Cards.”
Following the politician Francis Underwood and his rise to power, “House of Cards,” mixes deception, dedication, and unique elements such as breaking the fourth wall to give the viewer a deep understanding into the complex mind of Francis Underwood (Kevin Spacey).
Netflix’s confidence in “House of Cards” was clear from the start as they predicted early success with one of their first forays into original programming.
“Because we have a direct relationship with consumers, we know what people like to watch and that helps us understand how big the interest is going to be for a given show. It gave us some confidence that we could find an audience for a show like ‘House of Cards,’ ” Jonathan Friedland, the company’s chief communications officer, said to The New York Times.
“House of Cards” isn’t Netflix’s only hit, and its popular series “Orange is the New Black” offers a different kind of intensity for viewers.
Set in a fictional prison in Litchfield, New York, the show mixes dark humor in an unusual setting: an all-female prison. Between gang wars and corruption, the inmates lighten the mood with makeshift “couture” sandals made out of pads and duct tape and chasing a highly sought-after chicken on the grounds.
“Orange is the New Black” not only generated more viewers in its first week than other Netflix original series, but it also continually champions women from all backgrounds. The highly anticipated third season is set to premiere on June 12.
One of Netflix’s more recent additions, “The Unbreakable Kimmy Schmidt,” follows a similar vein of empowerment. Co-created by Tina Fey, the show mixes optimism and heart with the ferocious motivation of Kimmy, a young woman who was recently rescued from a doomsday cult where she was kept for 15 years.
Fans of Fey’s show “30 Rock,” will find similarities in “The Unbreakable Kimmy Schmidt,” as it follows Kimmy’s adjustment to life in New York City. Actress Jane Krakowski, who played Jenna Maroney on “30 Rock,” assumes the role of Jacqueline Voorhees, a wealthy housewife who hires Kimmy as a nanny.
Or if there’s a show that you’re already a fan of, such as “Arrested Development” or “Trailer Park Boys,” Netflix has produced additional seasons for you to enjoy.
With over 50 new shows, stand-up specials, documentaries, and movies in the works, Netflix is hard at work expanding. For just $7.99 a month, viewers are can have Netflix’s programming tailored to their interests so get ready to binge-watch some of the best shows out there today.