By Divya Putty
On October 28, Google released a service offering numerous perks for an enhanced viewing experience called YouTube Red. Members pay $10 monthly to access YouTube Music, watch videos without advertisements, download videos, and listen to videos with the screen turned off.
Watching ad-free videos has been the most popular benefit. However, Google is in the process of releasing even more for future members of YouTube Red. In early 2016, members will have access to specific shows and movies unavailable to others. Content creators will have the option to release their videos, shows, and movies only to YouTube Red subscribers. In the coming months, there will be a difference in what users and members have access to.
“We believe in the advertising business. 99.9 percent of the content on YouTube will be free, as it always has been…So the world that all of our advertising partners are used to remains alive and well and [watch time]continues to grow at an astonishing 60 percent year over year. There is nothing we are taking away from [that], merely adding onto it,” Youtube’s chief business officer, Robert Kyncl said to feature editor of online news site, The Verge, Michael Zelenko.
Additionally, members will have free access to Google Play Music, a service which usually costs $10. Also, if one already pays for Google Play Music, one will have access to all the benefits of YouTube Red. Members can use both services for the price of one, giving customers a better deal than Spotify and Rdio.
Google has also released another music streaming app, YouTube Music, allowing people to listen to music videos only. By downloading, users get a two-week free subscription to YouTube Red, and members will automatically have access to YouTube Music without ads.
While members will profit from YouTube Red, with every benefit comes a condition. Downloading videos can be done through a phone or tablet, but are only available to view offline for thirty days. After downloading a video, options to like and comment are not available offline.
Although users have the option to pay for certain advantages, YouTube itself has not been altered.
YouTube Red will not change YouTube in any way, but if interested, people can sign up for a free one-month trial before paying for the subscription.
Site users can still view, like, comment, and create videos as they have been for the past ten years.